Chapman Coalition of Artistic Students in Theatre (C.A.S.T.)

August 2021 - May 2022. C.A.S.T. is the main theatre events organizer for Chapman's Theatre Department, so the audience is only Chapman Theatre students. This account was tailored to a very small pool of people. The challenge? Introducing new students and improving engagement after the pandemic. As a part of C.A.S.T.'s executive board, I gave our Instagram a well-needed facelift. This redesign is trendy, fun, and eye-catching. By reaching out to more students, creating awareness about events and programs, and posting based on data, I was able to increase our engagement by 15%.