Calm Space LA

February 2023 - current. Calm Space LA is run by Gail Sullivan, a professional organizer. She specializes in creating beautiful, functional spaces with intention and sustainability in mind. Gail is an incredibly uplifting, calming, and motivating person, so we wanted to create a brand identity that showcased this. Being design-focused, she had many ideas for the logo design. We worked together to create the perfect balance of Gail's signature colors and flowing energy. She wanted an Instagram refresh that felt bright and not too busy: using white borders to reduce the clutter and infographics to teach audiences about Gail's organizing style and services. Because of the updated look, scheduling, and utilization of reels and carousels, calmspacela received 128% more engagement in March.